AI visibility
AI visibility shows whether assistants mention you. Brand lookup counts your mentions in ChatGPT and Google's AI Overviews against up to 9 competitors and lists the sources those answers cite. Prompt explorer asks ChatGPT, Claude, Gemini and Perplexity the same question and shows each answer with its citations.
- Plan
- Starter, Pro and Scale
- Cost
- Brand lookups spend credits. Prompt runs spend credits for each model you ask, and repeating the same prompt with the same settings within a week is free. Every run is saved, and reopening one is free.
- Assistants
- ChatGPT and Google AI Overviews for mentions, ChatGPT, Claude, Gemini and Perplexity for prompts
- Coverage
- ChatGPT mention data is US English only
MCP tools: get_brand_visibility, run_ai_prompt, list_ai_visibility_runs, get_ai_visibility_run
Brand lookup
Enter your brand, product or domain and up to 9 competitors. The result shows how often each is mentioned by ChatGPT and in Google's AI Overviews, share of voice across the set, and the sources those answers cite. The sources are the useful part: the pages the answers lean on for your category, and so the pages you want to be on.
The counts come from a third-party data set of assistant answers. Treat them like search volume: good for comparing brands and watching a trend, not a count of real people.
Prompt explorer
Ask one question across ChatGPT, Claude, Gemini and Perplexity and compare the answers side by side, with your brand highlighted wherever it appears. Web search is on by default, so the answers reflect what someone asking would see, and it can be localized to a country. A model that fails is reported as failed without hiding the others.
Ask what your buyers ask, such as "what's the best invoicing tool for a small agency?", and keep a fixed set of questions so you can compare readings over time. Prompts run when you or your agent ask; they don't repeat on a schedule. Every lookup and prompt run is saved on the project, listed beside Brand Lookup and Prompt Explorer in the dashboard, and an agent can reopen them with list_ai_visibility_runs and get_ai_visibility_run without paying again.
What to do with the results
Google says there are no additional requirements or special optimizations needed to appear in AI Overviews or AI Mode, and no new machine-readable files or markup. The work is ordinary: pages that answer the question, indexed by Google, an accurate presence on the sources the answers cite, and crawler access for the assistants that search the web.
The AI crawler checklist covers that last part, including how to block training crawlers without dropping out of AI search answers.
Included, not an add-on
AI visibility is part of Starter at $29 a month. Semrush includes AI visibility from its Starter plan at $199 a month, and Ahrefs sells brand research across its AI prompt database as the Brand Radar AI add-on, from $199 a month (list prices checked 2026-09-15). The SEO tool cost calculator compares all three for your setup.
Frequently asked questions
- Is AI visibility on the free plan?
- No. It starts at Starter, $29 a month. On the free plan the tools return a plan-upgrade message.
- Can I track AI visibility on a schedule?
- Not automatically. Lookups and prompt runs happen when you or your agent ask. Every run is saved on the project, so each new reading can be compared with the old ones for free.
- Which countries are covered?
- ChatGPT mention data covers the United States in English only. Prompt runs can localize the models' web search to a country.
Other features
- SEO MCP serverConnect Claude, ChatGPT, Cursor, Codex or your own agent to keyword research, site audits, rank tracking, backlinks and AI visibility over one MCP endpoint.
- Site auditA robots-aware crawler that checks your own site for 27 technical and on-page issue types, with Lighthouse on a sample of pages.
- Rank trackingScheduled or on-demand Google position checks, national or city-level, desktop and mobile, with the credit cost of every check known before it runs.
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